Have you ever wondered why some people buy Russell and Bromley while others buy Chanel? Ever wondered why they are priced so differently? What do they stand for?
Some brands have stood the test of time by adapting to changes in season and fashion. Others have remained consistent, not changing much in their core design. For instance, brands like Hermes and Chanel have basically done the same style for decades and still have queues of loyal patrons. Yet some other brands are bought like umbrellas on a rainy day, only to be dropped for more enduring brands when fair weather comes.
Human brands face a similar challenge of authenticity; staying true to your core DNA, staying unique in a world full of copies and doppelgangers. It takes boldness, guts and a quiet confidence in your identity to just stick to who you are and get better in your lane. Staying true to your unique self will ignite your life. This principle works in business as well!
What’s the key to igniting your personal brand? The key is realizing that YOUR VALUE IS IN YOUR DNA. In a world where there is so much noise, only people who stand out, stand up and stand for something will get anywhere.
Stay true. Stay unique. Stay ignited.