Influence is a growing Business and Life Currency.
Nigeria needs role models. Africa needs role models. Your voice carries the lessons of your experience, your values and vision. People follow people whose values resonate with them. Udo Okonjo
Telecommunications giant Strive Masiyiwa speaks daily to a growing audience on Facebook, teaching hundreds of young entrepreneurs and professionals principles of life and business. Leke Alder, the branding guru, has several thousand followers on twitter where he shares poignant tips that many have come to look forward to. Tony Elemelu is on facebook speaking about Pan African capitalism and how to move Nigeria forward. So many others are teaching, Nimi Akinkugbe, CEO of Bestman Games and writer/speaker/teacher on Money Matters on twitter and offline is teaching on personal financial accountability.
It’s never been easier to be heard, to reach out, to influence, to teach…
Since I started writing weekly in Dec 2013, I’ve been humbled by the amount of feedback from all categories of readers from the FB young and emerging folks who daily connect with me, sharing their ideas, aspirations and challenges.
(For the sceptics- please note that only less than 00000000.01% ever beg for anything through my inbox), to the clients who surprisingly tell me they read my newsletters (what an honour!) I have no idea why that still shocks me every time it’s mentioned to me. You are all basically sharing in my world, and being influenced one way or the other by my thinking, my values, and my vision. While I don’t expect anyone to dramatically change their lives by reading my posts, ever so small adjustments, a silent consideration to an idea to perhaps consider the poor, participate in your neighbourhood association, adopt a positive mindset irrespective of tough challenges, and see fresh perspectives about ordinary things. These small ideas become ultimately consequential because change comes with little consistent adjustments to thinking and perspective.
When people recognise you as someone who said something they remembered, or considered, they start to view you as a resource, a friendly source, a friend potentially because they feel they know what you think, how you think and may behave in particular situations. They have shared in your world. People do business with people they like. People, especially in this new economy are more comfortable with people they feel they know.
This is not to say, everyone needs to start writing newsletters, or blogging, or tweeting. It’s all about choosing what medium or platform that works for you. It could be writing an article in your local newspaper weekly, monthly, even occasionally. It could be speaking up every time you have an opportunity at professional or social events, especially those that you attend frequently. It’s all about connecting with people in more ways than just directly selling them your services or products.
I truly believe that with the amount of bad news out there, the amount of evil happening on a daily basis, the level of despair that people are experiencing, if you have something to contribute to the larger population (even in your spare time – you can find it if you try), you will be amazed the incremental impact you will have on those around you. The world has been witnessing the highest rates of diagnosed depression, and anxiety disorders. Mostly, it’s due do ignorance, loss of perspective and a feeling of loss of control. You just never know who your voice will resonate with. Recall Dr. Ada’s testimony of her surviving Ebola? Can you imagine how many people have increased their faith and found hope? What if she didn’t share it for fear of being stigmatised?
You are not inconsequential. You are uniquely crafted and encoded with unique experiences that could change someone’s perspective. If only you will choose not to be silent. Starting where you are, who are you speaking to at work, beyond discussing business? If you choose not to speak up, you can actually speak through others by sharing messages such as mine to as many people as possible. Choose other people you like their messages and amplify the good by spreading the good word. Let’s make the world a better place. Business is not all there is…important as it is. (We do need to of course be creating value.)
On a final note, it is the end of the month…oh my! I wonder where the month of September went. I took the whole month off to recuperate and restore my creativity. I’m the better for it and can’t wait to tackle October and the rest of the year. And if you are feeling a bit blue at the end of the month, please read this FB post and this previous edition on how to tackle end of month blues. It’s always going to get better. Never lose hope.
On October 1st, I will share the theme for October…it’s my birthday month and I’m usually at my most creative and productive in this month. Who can guess the October Theme? If you do, expect a gift from me by the end of October.
To your success. Remain ignited.
P.S. Many people are using their voices in various ways, including Mrs. Betty Irabor, Publisher of Genevieve magazine who is hosting a Breast cancer Awareness charity ball! The Genevieve Pink Ball! Please help amplify the message of hope by supporting the event. Share this link.
The iWOW (Inspired Women of Worth are also hosting a special edition – Dazzle Series tagged the NEXT CHAPTER to inspire, encourage, empower and connect women to achieve a world of good. All women are invited.