In business you will be tempted to imitate other people, other brands, and other leaders. Don’t.
Embrace your own uniqueness. Be yourself. Think like you. Harness your best qualities whether it be resilience, your cool demeanour, your tough disposition, your balanced way of seeing things or your crazy creativity.
I have found that the best tycoons are people who aren’t afraid of being themselves. Whether it be Donald Trump, Richard Branson, Tony Robbins, Oprah Winfrey, even our own Dangote, Atedo Peterside, Nimi Akinkugbe, Ibukun Awosika, Tara Durotoye, Bukky George etc – note how they are all different- (tycoons are people who are at the top of their personal games) …these people all play to their strength, their personalities, their core values, etc.
They are not trying to be anyone else. They understand that copying others is tiresome and drains you of much needed fuel to create and innovate. They understand that no one can copy accurately the way you innovate or solve problems because you are a sum total of your past history, experiences and opportunities and therefore think, respond and approach business based on your unique strengths and weaknesses. Who can copy that? They are in a losing war if they try.
Tycoons, especially ignited ones understand that being yourself is your biggest edge and trade secret.
Who is your favourite tycoon role model?
THE CONFIDENT BUSINESS OWNER
As a growing business owner, you need to always remember that your biggest asset is your sense of belief. Confidence in yourself begins with what you have to offer.
If you can’t present your proposition with confidence, forget business.
Nothing sells like adding value. But you’ve got to learn to present the value in a way that your clients see it and want to pay for it.
If your clients don’t want to pay you – they are saying, sell me the value.
Go back to the drawing board if you have to. Ask yourself and others what’s the best benefit in what I’m offering. What problem does it solve? How important is the problem to the person I am offering the solution to? How unique is my solution? The bigger the problem, and the importance of the problem, and the uniqueness of your ability to solve it, the more likely you are to sell it.
Belief and confidence starts from understanding the true value of what you are offering and then communicating it confidently.
You can find more on this type of topics on my business blog at www.udookonjo.com